Privacy Policy
Last Updated: June 2026
Introduction
ServiceDeskAssist is committed to protecting and respecting your privacy.
This Privacy Policy explains how Frontline Communications Group Ltd collects, uses, stores and protects personal information when you visit our website, contact us, enquire about our services or engage with us as a customer, supplier or business contact.
By using this website, you agree to the collection and use of information in accordance with this Privacy Policy.
Data Controller
ServiceDeskAssist is operated by Frontline Communications Group Ltd.
Frontline Communications Group Ltd is the Data Controller responsible for personal information collected through this website.
Registered Office
Frontline Communications Group Ltd
1 Acorn Business Park
Northarbour Road
Portsmouth
Hampshire
PO6 3TH
Company Registration Number: 03744098
VAT Registration Number: GB730 3855 45
Email: hello@servicedeskassist.co.uk
Website: https://servicedeskassist.co.uk
Information We Collect
Information You Provide
We may collect information that you voluntarily provide, including:
Name
Job title
Company name
Email address
Telephone number
Postal address
Information contained within enquiries, forms or correspondence
Meeting and consultation requests
Information Collected Through Service Delivery
Where we provide outsourced service desk, helpdesk or out-of-hours support services, we may collect or process:
Service desk tickets
Incident reports
Escalation requests
Technical support enquiries
System monitoring alerts
User account information supplied by clients
Contact information provided by client organisations
Information necessary to manage, investigate or escalate support requests
Information Collected Automatically
When you visit our website, we may automatically collect:
IP address
Browser type and version
Device information
Operating system
Pages viewed
Time and date of visits
Website navigation data
Referring website information
This information helps us improve website performance, user experience and security.
How We Use Your Information
We may use personal information to:
Respond to enquiries and requests
Arrange meetings and demonstrations
Deliver our services
Log, manage and escalate support incidents
Provide customer support
Communicate with authorised client contacts
Produce service reports and management information
Improve service quality and operational performance
Maintain business continuity and security
Meet legal, regulatory and contractual obligations
Send relevant business communications and marketing where permitted by law
Legal Basis for Processing
We process personal information under one or more of the following lawful bases:
Performance of a contract
Legitimate business interests
Compliance with legal obligations
Consent, where required
Data Processing on Behalf of Clients
As part of our outsourced service desk, helpdesk, contact centre and out-of-hours support services, Frontline Communications Group Ltd may process personal information on behalf of client organisations.
In these circumstances:
The client organisation remains the Data Controller.
Frontline Communications Group Ltd acts as a Data Processor.
Information is processed only in accordance with client instructions and applicable data protection laws.
Appropriate technical and organisational security measures are maintained.
Call Recording and Communications Monitoring
To help maintain service quality, training standards, security and compliance, Frontline Communications Group Ltd may record and monitor telephone calls, emails, web enquiries, live chat conversations, SMS messages and other communications handled through our systems.
Communications may be recorded or retained for the purposes of:
Quality assurance and staff training
Verification of instructions and service requests
Investigation of complaints or disputes
Service improvement and performance monitoring
Security and fraud prevention
Compliance with legal and regulatory obligations
Business continuity and operational management
Where services are delivered on behalf of clients, communications may be recorded and retained in accordance with the client's instructions and contractual requirements.
Recordings and communication records are only accessible to authorised personnel and are retained only for as long as necessary to fulfil their intended purpose or comply with legal obligations.
Where required by law, callers will be informed that calls may be recorded.
Marketing Communications
We may contact businesses and organisations regarding products or services that we believe may be relevant to them.
You may opt out of marketing communications at any time by using the unsubscribe link within emails or by contacting us directly.
Sharing Information
We do not sell personal information.
We may share information with:
Technology providers
Hosting providers
CRM and communication platform providers
Professional advisers
Regulatory bodies and law enforcement agencies where required
Third-party suppliers engaged in delivering our services
Any third parties processing information on our behalf are required to maintain appropriate confidentiality and security standards.
Information Security
Frontline Communications Group Ltd maintains appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, disclosure or alteration.
These measures may include:
Access controls and user authentication
Secure infrastructure and networks
Encrypted communications where appropriate
Security monitoring and auditing
Staff training and confidentiality agreements
Software patching and maintenance procedures
Business continuity and disaster recovery arrangements
Although we take reasonable steps to safeguard information, no internet-based system can be guaranteed to be completely secure.
Data Retention
We retain personal information only for as long as necessary to:
Deliver services
Fulfil contractual obligations
Meet legal and regulatory requirements
Resolve disputes
Enforce agreements
Retention periods may vary depending on the nature of the information and applicable legal obligations.
International Transfers
Where information is transferred outside the United Kingdom, we will ensure appropriate safeguards are implemented in accordance with applicable data protection laws.
Your Rights
Under UK data protection legislation, you may have the right to:
Access your personal information
Correct inaccurate information
Request erasure of personal information
Restrict processing
Object to processing
Request data portability
Withdraw consent where processing relies upon consent
Requests relating to your personal information should be directed to us using the contact details below.
Cookies
Our website may use cookies and similar technologies to improve functionality, analyse website usage and enhance user experience.
You can control cookies through your browser settings.
For further information, please refer to our Cookie Policy.
Third-Party Websites
Our website may contain links to external websites.
We are not responsible for the privacy practices, content or security of third-party websites and encourage users to review their privacy policies before providing personal information.
Complaints
If you have concerns regarding the way we process personal information, please contact us first so that we can investigate and attempt to resolve the matter.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Information Commissioner's Office
Website: https://ico.org.uk
Telephone: 0303 123 1113
Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page together with the revised update date.
Contact Us
Frontline Communications Group Ltd
1 Acorn Business Park
Northarbour Road
Portsmouth
Hampshire
PO6 3TH
Company Registration Number: 03744098
VAT Registration Number: GB730 3855 45
Email: hello@servicedeskassist.co.uk
Website: https://servicedeskassist.co.uk
Telephone: 01489 866630